New Business Development Marketing Officer appointed

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28 February 2019

The Swan Trust is delighted to announce the appointment of Sita Goudie as its Business Development and Marketing Officer.  Mrs Goudie brings a wealth of experience to the role, which will help the Trust remain a viable Charitable Enterprise. 

Run entirely by volunteers, the Trust’s mission is to encourage and facilitate as many people as possible, particularly young people, to sail on their restored herring drifter Swan. With the exception of a seasonally employed Skipper and Mate,Sita will be the Trust’s first employee and is looking forward to starting the post, Mrs Goudie commented: “There are so many opportunities we can explore to maintain this historic boat and keep alive the techniques of sailing and working a traditional vessel. I am very much looking forward to working with the Trust and helping develop existing and new opportunities to ensure this magnificent vessel is safeguarded and enjoyed for generations to come.”

With a full summer programme of sailings,both around the islands and further afield to Orkney, Norway, Faroe and St Kilda, anyone can experience the adventure and challenge of being at sea on this iconic Shetland boat. Further details on the trips and how to book can be found on the Swan Trust website:

Mrs Goudie’s post is funded through financial assistance from Shetland LEADER and Highlands and Islands Enterprise. Tommy Allan, Vice Chair of the Swan Trust said: “We would like to thank ShetlandLEADER and Highlands and Islands Enterprisefor enabling us to create this post. We are delighted to have attracted someone with Sita’s qualifications and experience to the role. She will help us develop and implement our long term business and marketing strategies, as well as build a range of relationships. Her experience in funding and managing a wide range of projects with volunteers, funders, sponsors, schools, youth groups and many others will be invaluable”

Mrs Goudie will take up post in April.


Want to get involved in sail training boat trips in Shetland? There are a number of different ways you can volunteer.

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